INDIGO AT Daughters of India
Indigo is our most beloved colour. It is the shade our customers return to again and again ~ rich, versatile, endlessly wearable. With $206,000 in revenue, indigo is the number one colour in our collection.
Our indigo-toned garments are produced using eco-friendly AZO-free dyes that achieve the depth and beauty of traditional indigo without the harmful compounds found in some conventional synthetic dyes. While we deeply respect the tradition of natural indigo dyeing ~ and support its revival ~ the AZO-free approach allows us to offer the colour consistency and wash fastness that our customers rely on.
When you wear Daughters of India indigo, you wear a colour that carries four thousand years of history in its hue. The shade may be modern, but the story is ancient.